Vocabulary
Juxtaposing: to place side by side, or unexpected combinations of colors, shapes and ideas.
Semiotics: The study of signs and symbols and their use or interpretation.
Encode: To put (a message, for example) into code.
Decode: To convert from code into plain text.
Representation: Something that represents, as:
- An image or likeness of something.
- An account or statement, as of facts, allegations, or arguments.
- An expostulation; a protest.
- A presentation or production, as of a play.
Binary oppositions: a binary opposition is a pair of related terms or concepts that are opposite in meaning.
Signify: To have meaning or importance.
Signified: The concept that a signifier denotes.
Iconic: Of, relating to, or having the character of an icon.
Indexical:Of or having the function of an index.
Symbolic: Of, relating to, or expressed by means of symbols or a symbol.
Polycemic: Is the capacity for a sign (e.g., a word, phrase, etc.) or signs to have multiple meanings.
Synecdoche: Part of something is used to refer to the whole thing.
Metonemy: A figure of speech in which one word or phrase is substituted for another with which it is closely associated.
Mode Of Address:
Direct: When the magazine text is speaking to you, by using words such as 'your' or 'you.'
Indirect: When the magazine is not speaking to you such as words like 'all.'
Direct: When the magazine text is speaking to you, by using words such as 'your' or 'you.'
Indirect: When the magazine is not speaking to you such as words like 'all.'
Hegemony: The dominance or leadership of one social group or nation over others
Hegemonic: The predominant influence, as of a state, region, or group, over another or others.
Versimilitude: the quality of seeming true or of having the appearance of reality
Rule of thirds:
Shot/Reverse shot: is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character.
Eyeline match: is a film editing technique associated with the continuity editing system. It is based on the premise that the audience will want to see what the character on-screen is seeing.
Graphic match: is a cut in film editing between either two different objects, two different spaces, or two different compositions in which an object in the two shots graphically match.
Action match:Match on action is a very sinple but essential tenchique, where the perspective of the camera changes during a scene and the scene continues to flow.
Jump cut: is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly.
Crosscutting:
Parallel editing:
Cutaway:
Dissolve:
Fade-in:
Wipe:
Superimposition:
Long take:
Short take:
Slow motion:
Ellipsis/ Expansion of time:
Post-production:
Visual effects:
Rule of thirds:
Shot/Reverse shot: is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character.
Eyeline match: is a film editing technique associated with the continuity editing system. It is based on the premise that the audience will want to see what the character on-screen is seeing.
Graphic match: is a cut in film editing between either two different objects, two different spaces, or two different compositions in which an object in the two shots graphically match.
Action match:Match on action is a very sinple but essential tenchique, where the perspective of the camera changes during a scene and the scene continues to flow.
Jump cut: is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly.
Crosscutting:
Parallel editing:
Cutaway:
Dissolve:
Fade-in:
Wipe:
Superimposition:
Long take:
Short take:
Slow motion:
Ellipsis/ Expansion of time:
Post-production:
Visual effects:
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